Radar Team

Learn the difference between forward and reverse geocoding, their applications, and challenges. Understand how they power navigation, delivery optimization, and spatial data analysis in modern technology.

Reverse geocoding transforms coordinates into street addresses or place names, and is essential for maps and location-based apps. Discover top vendors, their benefits, and how to choose the best one for your business.

Mapbox or Google Maps API not cutting it? Explore the differences between the best mapping platforms of 2025. Compare features, pricing, and better alternatives.

We continue to see incredible demand for our Maps Platform. Today, we’re announcing two new features that make it easier for sophisticated enterprises to migrate from Google or Mapbox to Radar.

Couldn’t make it to Radar IRL this year? Catch up on the product launches and sessions you missed.

Geofencing is an essential aspect of many applications we use daily, but what exactly is it?

Today we're thrilled to announce an alliance with LexisNexis Risk Solutions, as well as product and licensing updates to support the largest online sportsbook and iGaming operators.

While Core Location and CLRegion are undeniably powerful, they come with several limitations that can pose challenges. This blog post aims to shed light on these challenges and explore alternative solutions.

Say goodbye to Google Maps API costs and limited support. Switch to Radar's mapping API for better pricing, features, and support. Get started for free.

We're thrilled to announce our new Channel Partner Program. This program empowers partners to differentiate themselves with best-in-class location capabilities, create new revenue streams, and benefit from co-marketing, enablement, and support.

Route matching, also called map matching or "snapping to roads," is the process of aligning GPS coordinates with a road network factoring in direction of travel, speed limits, and other information.

Route optimization is the process of finding the most efficient route through a series of waypoints. For example, a delivery driver might have multiple dropoffs, and you might want to find the shortest and most fuel-efficient route.

From panels to partnerships, the Radar team had an action-packed SBC Summit North America in our own backyard in New Jersey.

There are many geocoding APIs to choose from. In this guide, we explain some factors to consider when choosing a geocoding API, popular geocoding APIs and their pros and cons, and Radar's geocoding APIs and Maps Platform.

Since we launched our geo-compliance solution for gaming last fall, we've been overwhelmed by the response. Dozens of operators and vendors spanning sportsbook, fantasy, sweepstakes, casinos, horse racing, and lottery are choosing Radar for geo-compliance.

Reverse geocoding transforms latitude and longitude coordinates into a human-readable format, like a street address or a place name.

The USPS API is a suite of several APIs, including an address standardization API, a ZIP code lookup API, and a city/state lookup API. While authoritative, the USPS APIs can be challenging for developers to access and use.

The Radar team kicked off 2024 at NRF, Retail's Big Show, in our own backyard in NYC. Here are the highlights!

Since we launched Radar Maps Platform, dozens of companies have cut their maps bill significantly by switching from Google or Mapbox. Here are a few of the best examples.

We just wrapped up our second annual Radar IRL. Over 150 attendees joined us in-person in NYC for an afternoon of networking, product launches, and sessions about the future of location.

Radar has long been the industry leader in geofencing. Today, we're announcing the general availability of our fraud detection and geo-compliance solution, a cost-effective, developer-friendly alternative to GeoComply.

Radar has long been the industry leader in geofencing. Today, we're announcing the general availability of Radar Maps Platform, a cost-effective alternative to Google Maps Platform and Mapbox.

By combining Radar's industry-leading location infrastructure with Cordial's marketing and data platform, brands like JOANN are delivering highly personalized, contextually relevant experiences to their customers in real time.

Explore Google Geocoding API pricing, learn cost management strategies, and discover alternatives to make informed decisions for your app or website.

While Google Maps Platform offers a vast array of features and is backed by the power of Google, the costs and complexity of its platform can be a significant hurdle for many businesses and developers. Radar provides a cost-effective alternative.

Geocoding is an essential aspect of many applications we use daily, but what exactly is it?

In today's mobile-driven world, convenience store and fuel apps have the potential to offer personalized, engaging experiences that drive increased foot traffic, app engagement, and digital revenue.

Get real-time status updates for customer pickups and ensure guests have hot, fresh food on arrival.

Ryan Gates, Radar's VP of Sales was recently interviewed on VentureFizz. Watch the video to learn more about Radar, our sales team, and the interview process.

Our CEO and Co-Founder Nick Patrick was featured on the VentureFizz CxO briefing to chat with VentureFizz’s founder Keith Cline about Radar’s privacy-first geofencing platform, the company’s history, and new growth opportunities for 2022 and beyond.

We recently released a video with Amplitude exploring some of the ways that retail and restaurant brands can drive customer retention and revenue by investing in improving the customer experience.

Our CEO Nick Patrick recently sat down with experts in the restaurant industry to discuss how the drive-thru and off-premise dining has paved the way for the restaurant of the future.

With the right tools and right approach, travel and hospitality brands can provide relevant and valuable customer experiences at every step of a customer’s trip.

Travel companies can build next-level guest experiences through their app with location technologies such as geofencing and beacons.

After teaming up with Mobiquity to conduct a consumer behavior study in April, we hosted a webinar to share how convenience stores can meet consumer experience by leveraging digital technology.

We teamed up with Yext and OpenTable to share strategies to capture the post-COVID surge in demand for in-person experiences.

Watch Radar's keynote session from Brand Growth Summit 2021: As consumers move through the physical world again post-COVID, winning brands will exceed new consumer expectations by seamlessly bridging the digital and physical.

Radar’s Geofencing and Geo APIs make it easy for the Drybar® brand to engage clients with the right message at the right time, resulting in a nearly 3x increase in appointment bookings.

In this webinar, learn how Radar’s location solutions and Airship’s customer engagement platform work together to power a seamless BOPIS experience.

We teamed up with our friends at Taplytics to bring you a masterclass in shopping personalization out-of-store, on the way, and in-store.

Using Radar, Fiesta is able to address the operational challenges of curbside pickup to minimize wait times and drive repeat orders.

Along with joining APN (AWS Partner Network), we launched a new integration with Amazon Pinpoint. Enterprise customers can use the Pinpoint integration to send location-triggered and location-targeted messages to increase engagement and conversion.

In this post, we share a ten-point location data privacy checklist to help you collect location data and build location-based experiences in the right way.

Beacons are like hardware-enabled micro-geofences that complement your existing geofence implementation. With support for beacons, Radar makes it simple to range, monitor, and build experiences with beacons for sub-meter accuracy, even indoors.

Radar's flexible Geofencing solutions allow T-Mobile Tuesdays to customize offers by region, increasing offer relevancy and customer happiness.

In this five-round showdown, we evaluate how home improvement competitors Home Depot and Lowe's rolled out curbside pickup in a hurry at all their locations.

RetailMeNot uses Radar's Places, Search API, and growth stack integrations to surface contextual messages and content at the right place and time, driving a 19% uplift in visits.

We've sampled nine of the nation's largest restaurant chains to find out what ingredients make a Michelin-Star curbside experience.

With Radar's new Olo integration, you can start and stop trips for customer arrival tracking when orders are placed, fired, cancelled, or closed in Olo.

American Eagle wanted to make the shopping experience even more convenient this holiday season. Radar was able to provide American Eagle a solution with everything they needed in one platform.

Providing our employees with a fulfilling and inclusive place to work is a top priority at Radar, and we're proud to be named one of Crain's 100 Best Places to Work in NYC for 2020.

We’re bringing back the best in the business for round 2 of Mobile On Air, with two days of networking and programming. Our conference theme: the new customer journey.

When you connect Radar and Branch, Radar will begin sending location events to Branch, enabling you to attribute offline actions to online campaigns.

Slide uses geo APIs and geofencing from Radar to drive store visits, engagement, and revenue through personalized location-based experiences in its new instant payments app.

When you connect Radar and OneSignal, Radar will begin appending location data to a user's OneSignal profile, allowing you to action on the user's location within your messaging strategy.

Cars.com stores and maintains geodata for thousands of Cars.com dealership partners with Radar geofences. Cars.com uses Radar to power attribution reporting for its partners and contextual experiences for its mobile app users.

Last Mile enables you to accurately predict when a customer will arrive for a digital order. With the included in-store dashboard, employees can seamlessly view and sequence orders based on actual customer arrival time.

Traveloka uses Radar to drive a 300% increase in engagement by delivering location-based customer experiences at the right time.

The severity of COVID-19 has varied widely across countries, states, and cities. Learn how Radar can help reactivate and engage users based on region.

Over the last few months, we’ve seen aspiring engineers and student hackers from across the world use Radar to build projects that help society and improve lives.

Radar and nine other independent software companies united to declare that CRM systems are no longer enough for the digital era.

Learn how to use Radar to add location tracking and geofencing to your student hackathon projects.

With Radar, Ibotta is able to send timely push notifications based on user location, increasing open rates by 30% and directly impacting engagement, conversions, and revenue.

Our CEO sits down with the MapScaping podcast to talk location context, creating great app experiences, and the future of mobile.

APIs are the next big SaaS wave, and we're thrilled to be recognized as a Rising Star by our partners at Accel

Our best practices when prompting for location services, plus examples from 8 apps that do it well.

Learn how leading entertainment & sports apps use Radar to build contextual experiences, delight users, and increase engagement.

Learn how leading food & dining apps use Radar to build contextual experiences, delight users, and increase engagement.

Learn how industry-leading travel & transportation apps use Radar to build contextual experiences, delight users, and increase engagement.

Learn how leading apps use Radar to build contextual experiences, delight users, and increase engagement.

Learn how leading shopping & retail apps use Radar to build contextual experiences, delight users, and increase engagement.

Radar is GDPR-compliant, offers the tools and agreements you need to be GDPR-compliant, and welcomes the GDPR as an opportunity to reaffirm our commitment to privacy and security.

TouchTunes uses Radar to send personalized messages to its mobile users in an additional 10,000 venues.

Learn how Via's growth, operations, product, and engineering teams use Radar in this video.

Learn how Raise's product, engineering, marketing, and data science teams use Radar in this video.

Via used Radar to run tests that increased booking conversion by 25%.