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Radar IRL 2023: Maps, geo-compliance, and the future of geofencing

by

Radar Team

on

November 2, 2023

We just wrapped up our second annual Radar IRL. Over 150 attendees — including product and digital leaders from companies like McDonald's, Walmart, and Zillow — joined us in-person in NYC for an afternoon of networking, product launches, and sessions about the future of location.

It was an incredible event. If you couldn't make it, here's what you missed.


Our vision is location infrastructure for every product and service. In the keynote, we announced two of our biggest product releases ever — Radar Maps Platform and our geo-compliance solution for gaming — which bring us two steps closer to that vision and make Radar the only truly all-in-one location platform.

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We also previewed the future of our industry-leading geofencing platform and looked ahead to the next decade of location technology, including exciting new platforms like Apple's visionOS, which promises to seamlessly blend the digital and physical worlds.

In other sessions, product and digital leaders — including Sergio Perez from Bojangles, Matt Walker from DICK's Sporting Goods, Michael Chu from CarMax, Marco Brambilla from ShopFully, and others — shared how they're incorporating location into their product and service experiences.

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The event was held at Manhatta, one of the hottest restaurants and event spaces in NYC with breathtaking views of Manhattan.

We ended the day with a happy hour and networking overlooking the city skyline.

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Thank you again to our sponsors, including mParticle, Bloomreach, Branch, Braze, Bounteous, Cordial, MoEngage, Airship, Monstarlab, Punchh, Bottle Rocket, Olo, and Plein Air.


If you'd like to learn more about Radar's all-in-one location platform, contact our sales team.

We already can't wait for IRL 2024! See you next year.

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