Industry-leading travel & transportation apps like trivago use Radar to build contextual experiences, delight users, and increase engagement. ![https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/illustration.png](https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/illustration.png) In this playbook, we explain how the smartest product and marketing teams are using Radar to: - Change the in-app experience when a user is at an airport - Send contextual push notifications when a user is near a point of interest - Power automatic check-in when a user is at a hotel - Build segments based on travel behavior - Understand whether users are searching at home or while traveling - And more ![https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/photo.jpg](https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/photo.jpg) --- ## Radar overview Radar allows you to add location context and tracking to your apps with just three steps and a few lines of code: 1. **Configure context types.** Create custom [geofences](/documentation/geofences), enable [Places](/documentation/places) (place, chain, and category detection), enable [Insights](/documentation/insights) (home, work, and traveling detection), or enable [Regions](/documentation/regions) (country, state, DMA, and postal code detection). 2. **Integrate SDK**. Integrate the [SDK](/documentation/sdk). In the foreground, change the in-app experience based on user context. In the background, listen for events. Or, before integrating, test with our [toolkit apps](/documentation/toolkit) for iOS and Android. 3. **Enable integrations.** Create a [webhook](/documentation/integrations#event-integrations-webhooks) or enable server-side [integrations](/documentation/integrations) to send Radar events and user context to other systems. ![https://s3.amazonaws.com/com.onradar.www/images/docs_integration.png](https://s3.amazonaws.com/com.onradar.www/images/docs_integration.png) For travel & transportation use cases, you might enable the following context types: - Create custom geofences with tag `hotel` or `poi` to generate `user.entered_geofence` events - Enable Places to generate `user.entered_place` events for airports - Enable Insights to generate `user.started_traveling` events With these tools, let's get started! --- ## Example 1: Change the in-app experience when a user is at an airport After creating geofences tied to airport IDs or enabling Places for the category `airport`, you can check geofence or place state to determine if a user is at an airport. You can then change the in-app experience, showing content specific to that airport, prompting the user to open their e-ticket or make a booking, and so on. ![https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/geofence.png](https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/geofence.png) ```swift Radar.trackOnce { (status, location, events, user) in user?.geofences?.forEach { (geofence) in if geofence.tag == "airport" { // user is at airport, change in-app experience } } } ``` Contextual in-app experiences can improve the user experience, increase conversion, and increase engagement. ## Example 2: Send contextual push notifications when a user is near a point of interest You can send push notifications in a marketing automation integration like [Braze](https://www.braze.com), [Iterable](https://www.iterable.com), [Urban Airship](https://www.urbanairship.com), or [Leanplum](https://www.leanplum.com), or in a custom webhook. For example, you can trigger a push notification when a user enters a geofence with tag `poi`. In Braze: ![https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/braze.png](https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/braze.png) Contextual push notifications can increase engagement and increase spend. ## Example 3: Power automatic check-in when a user is at a hotel You can also power automatic check-in, listening for events server-side with a webhook, Google or Firebase Cloud Function, or AWS Lambda Function: ```javascript app.post('/webhooks/radar', (req, res, next) => { const event = req.body.event; if (event.type === 'user.entered_geofence' && event.geofence.tag === 'hotel') { // user is at hotel, trigger check-in flow } }); ``` ## Example 4: Build segments based on travel behavior You can build segments in a customer data platform integration like [Segment](https://segment.com) or [mParticle](https://www.mparticle.com), export events from the Radar dashboard, or send events to AWS Redshift, Google BigQuery, or another data warehouse through a custom webhook. For example, you can build a segment of users who performed the event `user.started_traveling` more than 3 times in the last 30 days. In mParticle: ![https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/mparticle.png](https://s3.amazonaws.com/io.radar.blog/playbooks/travel-transportation/mparticle.png) Personalization with segments can improve the user experience and increase engagement. ## Example 5: Understand whether users are searching at home or while traveling Finally, you can enrich behavioral events like app installs, app opens, searches, or purchases with location context using behavioral analytics integrations like [Amplitude](https://amplitude.com) and [Mixpanel](https://mixpanel.com). For example, you can enrich search events with Insights state to understand whether users are searching at home or while traveling. Enriching behavioral events with location context can help you understand how users engage with your app in the real world. --- These are just a few examples of ways that you can use Radar to build contextual experiences, delight users, and increase engagement. Ready to take your travel & transportation app to the next level? [Sign up](/signup) or [contact our sales team](/contact). We can't wait to see what you'll build. --- See our other industry playbooks for more examples and inspiration: - [Shopping & Retail](/blog/radar-shopping-retail-playbook) - [Food & Dining](/blog/radar-food-dining-playbook) - [Entertainment & Sports](/blog/radar-entertainment-sports-playbook)

Radar travel & transportation playbook

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