We can't solve the problems of tomorrow with the tools of the past

In a declaration published in today's Wall Street Journal, Radar and nine other independent software companies united to declare that Customer Relationship Management (CRM) systems are no longer enough for the digital era.

It's 2020, and now more than ever, users demand hyper-personalized and relevant digital experiences. Businesses have historically purchased CRM systems to unify and consolidate user data across the customer journey. Over the last two years, legacy CRM vendors spent $31 billion acquiring new technologies and loosely stitching them together. As such, the CRM became a one-size-fits-all suite, like a Swiss Army knife with dull blades.

Enter the Platform of Independents, a group led by ten independent software companies building best-in-class solutions to very specific problems. At Radar, we're focused on location.

Today's customers expect hyper-relevant digital experiences, and location has become a vital building block. At Radar, we focus on our piece of the stack: building the world's most developer-friendly, privacy-first location data infrastructure.

— Nick Patrick, CEO, Radar

From hailing a ride to geo-tagging social posts, location is core to our daily lives. But working with location data is still challenging. That's why we're committed to building the world's most developer-friendly, privacy-first location data infrastructure. Combined with other best-in-class tools, we're seeing the smartest product and growth teams build incredible location-aware user experiences.

We're proud to launch the Platform of Independents alongside Segment, Airship, Amplitude, Iterable, Mixpanel, Drift, Outreach, Pendo, Tray.io, and over 190 co-signatories. Together, we're enabling businesses to move beyond a one-size-fits-all CRM and build their dream stack of best-in-class technologies.

If you're tired of legacy CRMs that lock in your data, join the movement.

Join a guest from Forrester and the Platform of Independents for a live webinar