The world’s best retail experiences run on location
Radar powers every location moment in the retail customer journey, from store discovery to in-store engagement to pickup, giving your team the intelligence to act in real time.
Everything your retail experience needs, powered by one location platform
Turn your app into a smarter in-store companion
Drive digital engagement and improve the shopper experience by unlocking offers, loyalty features, or payment features the moment a customer enters a store.
Explore Geofencing Platform →
Reach customers at the right moment, in the right place
Drive foot traffic and increase conversion with more timely, relevant, and personalized messaging based on where your customers are in the real world.
Explore Engage →Help every shopper find exactly where to go
Power your store locator and checkout flow with customizable maps, geocoding, and real-time address autocomplete and validation, so every search is fast and every address is accurate.
Automatically notify staff the moment a customer arrives
Trigger order prep and surface pickup instructions in the app the moment a customer arrives, reducing wait times and improving the pickup experience end to end.
Explore Optimize →Stop location spoofers before they exploit your offers
Use location signals to verify that promotional offers and high-demand product releases aren’t being abused by users masking or manipulating their real location.
Turn location into a revenue driver
uplift in store visits from nearby notifications
higher conversion rate from users that engage with Store Mode
increase in repeat visits from location-based in-store pickup
Trusted by leading retail brands
“When you look at the geofencing industry, they are the clear leader in the space, and they continue to keep their foot on the gas when it comes to innovation.”
Matt Walker
Director of Product and Design, Mobile Apps
“Radar has elevated many of our campaigns and allowed us to create entirely new programming that targets users at the point of purchase and during other critical moments.”
Cassie Fernandez
Associate Manager, Marketing Automation
The proof is in the platform
The most accurate, real-time location data
Radar’s SDKs and APIs collect location, device, and sensor data across GPS, Wi-Fi, IP, and more, giving you the most accurate, real-time signals in the market.
Developer-friendly by design
Modern SDKs and APIs built for fast integration. Connect to your existing stack, integrate with just a few lines of code, and ship in a single sprint.
Enterprise-grade scale and support
1 billion API calls per day and installed on hundreds of millions of devices. SOC 2 and GDPR compliant, backed by a team of location experts who support you at every step.
Cost-effective, all-in-one
Proprietary infrastructure and economies of scale make Radar more cost-effective than legacy solutions or building in-house, so you get more location for less.
Frequently asked questions
What is geofencing and how do retailers use it?
Geofencing creates a virtual boundary around a real-world location: a store, a shopping center, or a competitor’s parking lot. When a customer’s device enters, dwells in, or exits that boundary, Radar creates a location event that your team can configure to trigger any downstream action: a push notification, a loyalty prompt, a pickup alert, a staff workflow, or anything else your app supports. Retailers use Radar’s geofencing to power in-store app experiences, automate curbside pickup, run location-triggered marketing campaigns, and measure foot traffic attribution, all without building location infrastructure from scratch.
What is curbside pickup, and how does Radar improve the experience?
Curbside pickup allows customers to order online and collect their order from a designated spot outside the store without coming inside. The challenge for most brands is knowing exactly when a customer has arrived without relying on them to manually check in. Radar detects when a customer is approaching or has arrived at your store, then automatically triggers the right action on both ends: the customer's app surfaces pickup instructions, and your staff gets an alert to bring the order out. No manual check-ins, no "I'm here" button. The result is faster handoffs and a better experience for both the customer and your team.
Learn more about Radar Optimize.
Can Radar help drive more foot traffic to my stores?
Yes. Radar Engage lets you send timely, personalized messages to customers when they’re near one of your locations, near a competitor, or in a high-intent moment. Brands using Radar for nearby notifications have seen conversion rate lifts of 25 to 57% compared to generic campaigns. You can also use geofencing to power loyalty triggers and in-app promotions that activate the moment a customer walks through the door.
Can Radar help increase in-store purchase size?
Yes. Radar's location infrastructure enables Store Mode, an in-app experience that activates the moment a customer enters a store. Store Mode surfaces personalized product recommendations, loyalty rewards, and location-specific promotions at the exact moment customers are most likely to act on them. Users who engage with Store Mode convert at 2.5x the rate of those who don't, making it one of the highest-impact tools retailers have for driving in-store revenue through their existing app.
Does Radar protect against promotional fraud and location spoofing?
Yes. Radar Protect uses location signals to verify that promotional offers and high-demand product releases aren’t being abused by users masking or manipulating their real location. Radar detects GPS spoofing, VPN and proxy usage, and device tampering in real time, so your promotions reach real customers rather than bad actors gaming the system. For example, DICK'S uses Radar to keep high-demand sneaker releases fair, stopping location spoofers from jumping the queue and ensuring inventory goes to customers within a defined zip code.
Can Radar's address autocomplete be built into our checkout flow?
Yes. Radar's autocomplete API is designed to drop directly into checkout and account creation flows with minimal engineering lift. As a customer types, it surfaces accurate address suggestions, reducing keystrokes, preventing entry errors, and improving completion rates. It works across web and mobile and is used by retailers including DICK'S Sporting Goods, Michael's, Zappos, and more.