Announcing our Branch integration
We're excited to announce Branch as our newest integration partner. With our new server-to-server integration, Branch customers can forward Radar Geofences, Places, and Regions events to Branch, enabling them to attribute offline actions to online campaigns.
What is Branch?
Branch provides the leading mobile linking platform, with solutions that unify user experience and measurement across different devices, platforms, and channels. Branch handles all the complexity to make sure links always route users to the right place. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey (even through the app install process), Branch helps drive and measure engagement and performance across all marketing channels.
Branch’s platform works together with customers’ existing growth tech stack, offering flexible data export products and out of the box integrations with leading ESPs and analytics tools.
We’ve always valued our partnership with Radar and we’re excited to take it to the next level. It’s important for our customers to get an accurate view of their marketing activity, which, now with this integration, includes measuring the impact of offline on online activity.
— Eric Stein, EVP & GM, Branch
What does the integration enable?
The integration enables Radar to forward location events to Branch so product and growth teams can enrich campaigns with location data and tie real-world activity to digital campaigns.
To get started:
- Sign up for Branch and Radar accounts and integrate the respective SDKs in your app or web product.
- Use the Radar dashboard to configure the geofences, Places, and Regions that you’re interested in tying back to links and campaigns.
- Grab your Branch API key and paste it into the Integrations page in the Radar dashboard.
- That’s it! You will start to see location events flowing into Branch.
Joint Branch and Radar customers can start using this integration today. See the Branch integration documentation and contact your Branch account manager to get started.
Not an enterprise customer yet? Contact our sales team. We'd love to hear more about what you're building.