With Regions, Radar can now detect a user's country, state, DMA, and postal code out of the box.
This was one of our most frequently requested features, and we're excited to release it today.
Regions is our fourth context type, alongside Geofences, Places, and Insights.
Together, Radar context types can be used to build amazing location-based app experiences. For example:
Regions provides the following user context:
{
country: {
code: "US",
name: "United States"
},
state: {
code: "MD",
name: "Maryland"
},
dma: {
code: "26",
name: "Baltimore"
},
postalCode: {
code: "21014"
}
}
Regions also provides the following events:
user.entered_region_country
user.exited_region_country
user.entered_region_state
user.exited_region_state
user.entered_region_dma
user.exited_region_dma
Country, state, DMA, and postal code are also added to non-region events, like user.entered_geofence
and user.entered_place
, and all user context and events can be sent to integrations like Segment, mParticle, Braze, Airship, and Amplitude to power region-based messaging or audiences.
Regions can also be used to whitelist or blacklist location updates in specific countries for privacy or compliance reasons.
In the dashboard, you can visualize events:
You can also apply filters to build region-based user segments:
Already an Enterprise customer? Contact your customer success manager to get started with Regions.
Not a customer yet? Contact our sales team. We'd love to hear what you're building.
See what Radar’s location and geofencingsolutions can do for your business.