Thought Leadership Paper

Deliver world-class customer experiences with location

In a new study commissioned by Radar and conducted by Forrester Consulting, research shows how leading brands are using location infrastructure to unlock revenue, decrease risks, and stay ahead of competitors.

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Location is fundamental for creating personalized experiences that span physical and digital channels
Respondents said location is critical or important to creating more personalized experiences (78%), improving order ahead and pickup (73%), and creating hybrid in-store experiences (63%).
Failing to more effectively use location tech leads to poor CX, lost profit, and wasted spend
Sixty percent of respondents reported that their organizations don’t use location technology as well as they should and 55% expect their company to lose revenue as a result.
Businesses who build location technology in-house face more challenges than those who use a trusted vendor
From struggling to gain buy-in to limited engineering resources, businesses who develop location technology in-house face an uphill battle.
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of CX leaders say location tech drives increased revenue
Location data and technology are critical because they are the bridge connecting the digital and physical worlds that allow for seamless hybrid experiences. And hybrid experiences have proven to lead to higher customer satisfaction than physical or digital alone.