Radar gets smarter: Introducing Insights, including home, office, and traveling detection

We're excited to introduce Insights, including home, work, and traveling detection.

Using the millions of locations that we process per day, Radar can learn a user's approximate home and office locations and tell you if a user is currently at home, at work, or traveling.

For consumer use cases, this supplements Radar's existing geofencing capabilities and allows you to build even better contextual app experiences:

  • If you're building a travel app, you might show a user different in-app content when traveling, send a marketing message only to users who are currently traveling, or prompt the user to review and share their trip as soon as they arrive home.
  • If you're building a ride-sharing app, you might prompt a user to book a ride as soon as they leave the office, send a marketing message only to users who are not currently home, or learn a user's typical commuting patterns.
  • If you're building a food delivery app, you might prompt a user to place an order as soon as they arrive home after a long day at the office.

You can receive events and retrieve user state client-side via the iOS SDK and Android SDK, or server-side via webhooks and the API.

Enterprise customers can start using Insights today. See the Insights documentation.

Not an enterprise customer yet? Contact our sales team. We'd love to hear more about what you're building.