Traveloka uses Radar to drive a 300% increase in engagement by delivering location-based customer experiences at the right time.
increase app open rates
engineering hours saved
installed devices
Traveloka is Southeast Asia's leading digital travel and lifestyle booking platform and seeks to provide its customers with a comprehensive solution for all of their travel and lifestyle needs, including Transport, Accommodations, Lifestyle, and Financial Services.
The Traveloka mobile app, which has seen more than 40 million downloads to date, is the all-in-one travel and lifestyle booking platform. The Traveloka product team is tasked with building, maintaining, and driving adoption of the features required to support this wide offering.
Traveloka needed a location data infrastructure solution to surface features and product recommendations at relevant moments based on a real-time understanding of customer context. The product team evaluated building an internal solution or partnering with a vendor.
Traveloka chose Radar as the developer-friendly solution after validating:
Traveloka partnered with Radar to geofence places and regions of interest, understand when customers enter and exit these locations, and deliver personalized communications and in-app experiences.
Traveloka identifies when travelers arrive at their destination and encourages them to book transportation through the app or check out recommended activities. Traveloka provides promotions and helpful information as travelers arrive at these locations.
For Traveloka, engaging with users on their journey means a better customer experience and increased revenue from on-trip promotions.
Traveloka has seen upwards of a 300% increase in open rates from location-triggered messaging to date, driving significant revenue.
Radar made it easy for Traveloka to achieve that impressive spike. It took Traveloka just one month to implement Radar and begin launching location-based experiences.
By selecting Radar, Traveloka saved at least 3 months of initial engineering efforts, plus ongoing maintenance dedicated to:
Radar powers Traveloka's location strategy, empowering them build incredible experiences without the engineering overhead.
“Radar's service helps us to improve the open rate of our geofencing notifications and also to better understand the geography of our users. The Radar team is an excellent partner, collaborating with us to develop impactful experiences.”
Adi Alimin
VP of Platform Products
See what Radar's location and geofencing solutions can do for your business.