RetailMeNot powers contextual messaging and footfall attribution
RetailMeNot is a leading savings destination that influences purchase decisions through the power of savings. In pursuit of its mission to help people save money and live life more affordably every day, RetailMeNot needed an accurate location solution to help consumers find nearby deals from the places they love, giving users savings when they need them most.
Radar met the needs of the RetailMeNot CRM and mobile product teams by providing an extensible geofencing solution that seamlessly integrates into their growth stack.
- Increase offer relevancy and app engagement by highlighting offers near a user's current location
- Drive incremental visits to retail partners by identifying nearby users and reminding them of current in-store offers via push notification
- Attribute retail partner visits to RetailMeNot campaigns
Radar offered the accuracy, relationship, and innovation RetailMeNot was looking for in a location solution. With Radar's contextual messages, RetailMeNot drove a 19% uplift in store entry events.
Radar's support and guidance allows RetailMeNot to focus on what is most important: delivering value to their users and partners.