The challenge
Tracking thousands of drivers through areas with no cell service
Location is at the core of Milk Moovement's business. Accurate routing leads to lower fuel costs, on-time deliveries, and increased customer satisfaction and revenue.
As their customer base grew, it became increasingly difficult for Milk Moovement's legacy system to handle the volume of location updates. Thousands of drivers traveling between farms and co-ops every day — often in areas with no cell service — created a lack of complete visibility into end-to-end routes, resulting in missed data points from dead zones, inefficient caching of location updates, and data storage problems.
To meet customer expectations for timely milk collection and accurate driver compensation, Milk Moovement required reliable replay functionality and a scalable location solution. They considered multiple providers, including AWS and Bluedot, but Radar stood out: AWS was 30% more expensive, and Bluedot lacked the completeness needed for handling ETAs.
The solution
Trip tracking that keeps running when drivers close the app
Milk Moovement uses Radar's Trips to identify drivers' pickup and delivery locations, with custom events generated through geofence entries and exits. By triggering webhooks to backend systems based on exit-event durations (like loading and unloading times), Milk Moovement has complete data visibility into every route and can share detailed replays with customers.
With the Radar SDK, Milk Moovement can track drivers accurately and reliably — even if they close out of the mobile app — as they arrive at farms and processing plants. Geofences trigger alerts and measure dwell times, providing insights to assess on-site delays, improve data accuracy, and reduce compliance gaps.
The results
99% of routes completed, and five days a month back for engineering
Radar's polygon geofences and trip tracking with live ETAs increased the percentage of routes completed to 99% and built confidence in the accuracy of location data across their operations. The impact of improved accuracy is also evident in internal team bandwidth, amounting to an estimated $200,000 in annual savings. With less engineering time maintaining Milk Moovement's legacy solution, the team now saves five days per month on system maintenance, freeing them to focus on higher-value work.
Next, Milk Moovement is looking to further optimize operations by using Radar's data for smarter scheduling and route optimization, with plans to implement features like multi-route tracking to move closer to fully automated scheduling and re-routing.
