The challenge
An annual contract priced on estimates their actual usage never matched
As Crunch expanded to more than 500 locations, their web platform evolved to support rapid member growth. Their basic location finder, however, needed an upgrade. Members needed a simple way to visualize nearby gyms, especially in dense markets with multiple Crunch locations close together.
The team implemented a legacy maps provider to add map functionality and address autocomplete to their enrollment flow, signing an annual contract based on estimated API usage. But Crunch took a thoughtful approach to design, only loading the map when members actively requested it — in many markets, the closest Crunch location was clear without needing a visual map. That meant actual usage looked very different from the initial estimates. As the team looked ahead, they needed a pricing model that could flex with their business and reward efficiency, backed by responsive support and a structure designed for long-term growth.
The solution
Usage-based pricing and a migration that preserved the experience members knew
Crunch migrated to Radar Maps Platform, implementing both the store locator and address autocomplete features across their enrollment flow. The transition was fast and frictionless, preserving the user experience members were used to while significantly reducing costs.
“The transition was seamless. We already had a look and feel that we had crafted with our original location finder and we didn't want to start from scratch. Radar made it easy to keep the same user experience when moving from one provider to another.”
Radar's transparent, usage-based pricing eliminated the unpredictability of their previous vendor relationship — no more estimates, and no more annual contracts based on inflated projections. Crunch pays for what they actually use. The partnership goes beyond technology, too: Radar's customer success team took a collaborative approach, working closely with Crunch to ensure a smooth migration and continued optimization.
The results
60% lower map costs, and more members enrolling from home
Crunch now saves 60% annually by switching to Radar Maps Platform, all while preserving the frictionless enrollment experience their members rely on. With transparent, usage-based pricing and a collaborative support relationship, Crunch has a geolocation partner that flexes with their business as they continue to open around 75 new locations each year.
“The relationship started off really strong, and it's continued to be strong.”
