Announcing our mParticle Feeds integration

Earlier this year, we announced our client-side kit integration with mParticle, which allowed mParticle customers like Via and SeatGeek to add location context and tracking to their apps with just a few lines of code. Today, we're excited to announce that Radar is available as a server-side feeds integration.

With this server-to-server integration, mParticle customers can forward Radar Geofences, Insights, and Places events to mParticle, using those events to enrich customer data with location context and to build target audiences for location-based campaigns.

For example, a shopping app might build an audience of all users who have visited a Best Buy in the last 30 days:

Or, a travel app might build an audience of all users who are currently traveling:

mParticle customers can also forward events and audiences to integrations like Amplitude, Mixpanel, Urban Airship, Google Analytics, Appboy, Amazon Redshift, and more.

A shopping app might connect Radar to Amplitude to understand where a user made an in-app purchase:

Or, a ticketing app might connect Radar to Urban Airship to send a push notification when a user visits a stadium:

Enterprise customers can start using this integration today. See the mParticle integration documentation.

Not an enterprise customer yet? Contact our sales team. We'd love to hear more about what you're building.