The challenge
Paying per location check for a service they couldn't optimize
Despite their market leadership, BetSaracen faced mounting issues with their previous geo-compliance vendor. A per-transaction pricing model led to unpredictable costs that scaled poorly, and unoptimized location checks inflated their bills with no way to control the inefficiencies.
Support was an even bigger pain point. After implementation, it took 18 months just to reach acceptable performance. Response times dragged on for days or weeks, reporting was one-size-fits-all, and customization requests went unanswered.
“Without geolocation, we do not have a sportsbook. It's mission-critical, yet we felt taken advantage of — constantly billed for location checks we didn't need. We needed a partner who would help us optimize, not just process checks.”
BetSaracen knew their existing setup wouldn't scale. They needed predictable costs, stronger fraud detection, and a partner who could support long-term growth.
The solution
Predictable user-based pricing and custom geofences that catch fraud
BetSaracen migrated to Radar for fraud detection and geo-compliance, driven by three priorities: predictable monthly active user pricing, developer-friendly APIs, and a true partner invested in their success. What took 18 months to optimize with their previous provider took just three months with Radar.
“It was the best vendor integration I've seen. My team, from compliance to our third-party platform provider, all said they'd never seen a vendor be more on top of their game.”
Radar's high-touch engagement transformed how BetSaracen approached geo-compliance. Weekly strategy calls and daily technical check-ins replaced slow support tickets, and when BetSaracen requested features, Radar often delivered them within a week. The technical capabilities raised the bar, too: BetSaracen created custom geofences around high schools, prisons, and other exclusion zones to flag underage betting and suspicious activity, and uses Radar's dashboard to access device data, location history, and other signals to detect proxy betting and investigate potential fraud rings.
The results
BetSaracen saves $100K+ a year on geo-compliance
The switch to Radar delivered immediate operational and financial benefits. BetSaracen now saves six figures annually thanks to Radar's MTU pricing, all while collecting more location data to improve fraud detection and compliance.
“I don't lose sleep at night anymore. I'm not biting my fingernails to see if I've had 100,000 over-calls last month and my bill has doubled. Now I know where I'm at, and we're able to scale properly.”
With newfound confidence to innovate, BetSaracen is implementing a hybrid approach: one product that works statewide and another that requires on-premise geolocation. They've also expanded beyond compliance, adding address autocomplete to reduce signup friction, and are exploring location-based messaging to reach customers on-property at the casino and power more targeted campaigns.
