The challenge
Most brands are paying for mapping power their locator will never use
Google Maps Platform is a powerful mapping and geocoding solution. However, for use cases like store locators, it is often overkill — and overpriced.
Plein Air began looking for alternative mapping solutions that were more cost-effective and that also supported location use cases beyond mapping, like order-ahead arrival detection, on-premise app experiences, and location-based marketing.
The solution
One platform to standardize on across every client and use case
Radar — with geofencing, geocoding, and maps all in a single cost-effective platform — was the obvious choice. Radar's Maps Platform provided beautiful vector base maps and a full suite of enterprise-ready geocoding, search, and routing APIs.
And Radar's industry-leading Geofencing Platform — including Trips, Geofencing, and turnkey integrations with platforms like Olo, Punchh, Braze, and mParticle — provided a developer-friendly, privacy-first solution for on-premise app experiences, location-based marketing, order-ahead arrival detection, and more.
The results
Bojangles saved 60%, and Plein Air found its standard
By integrating Radar into their platform and migrating Bojangles' store locator from Google to Radar, Plein Air reduced maps costs by 60% and improved the Bojangles guest experience. With developer-friendly documentation and UI kits, Plein Air completed the initial migration in just a few weeks.
They plan to roll out Radar-powered store locators to 20 more brands in the next year. Beyond maps, Radar's Geofencing Platform provides a scalable solution for Plein Air's clients to launch order-ahead arrival detection, on-premise app experiences, and much more over the coming years.
