Location & personalization: Winning strategies for retailers
The retail industry has faced seismic shifts in recent years. Consumer expectations and economic uncertainty have increased pressure on retailers to deliver quality services at every interaction or risk losing business to the competition. Retail brands must implement new solutions into their tech stack that increase operational efficiency and offer a memorable, personalized, and convenient experience for customers each and every time they shop.
In this guide from Radar and Airship, you’ll learn strategies about how leading retailers are using location and personalization to drive customer retention:
Increase spending by delivering stellar in-store experiences
Improve customer satisfaction and staff efficiency during order ahead and pickup
Build lasting relationships with customers through personalized messaging
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